A study on two-sided matching game of virtual business partners based on heterogeneous multi-attribute preferences and subject's psychological behavior

Partner selection and matching is a key part of virtual enterprise formation, which directly affects the growth development enterprises. The partners can be regarded as multi-attribute two-sided problem. This paper considers current situation attribute preferences in mutual evaluation process partner selection, introduces heterogeneous preference language system, analyzes psychological behavior characteristics both subjects decision-making matching, gives strategies conditions bilateral partners, realizes an effective with balanced satisfaction partners.